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Privacy Policy


Pfizer Pharma Gmbh located at Linkstraße 10, 10785 Berlin is the company behind this website.  Below, we set out how the information that you may disclose at this site will be held, what it will be used for, and details of our data protection policy.


Personally identifiable information

In this website, we do NOT ACTIVELY collect personally identifiable information.

However, such collection will occur if you voluntarily provide your personally identifiable information to us when and if you contact us regarding this website. In such a case, your information will be processed in order to, and during the time necessary to, process the question or comment that you send to us and comply with our legal duties. As Pfizer is a global organisation, these purposes may entail that the data are accessed by other Pfizer group companies on a need-to-know basis, within the EEA or in countries where privacy laws may be less strict than in Germany (such as the US, where the parent company of the Pfizer group is located). However, please note that Pfizer intra-group transfers are governed by privacy contractual commitments that are deemed adequate by the European Commission. The requests of access, rectification, cancellation and objection (or any other applicable right from time to time) must be addressed to the data privacy officer.


We collect information about you by using cookies. We use the following web analytics services that leverage these cookies to help us to understand how visitors engage with and navigate our website (for example, how and when pages in a site are visited and by how many visitors) and improve on our user experience.

Name and category

Function and purpose

Expiry date

Google Analytics and  Google Tag manager


Computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:

Guidance on how to opt-out can be found here.

Further information concerning the terms and conditions of use and data privacy can be found at or at Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).

2 years


This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited (“Adobe”). Adobe Analytics uses “cookies”, which are text files placed on your computer, in order to help the website to analyze overall traffic patterns through our website. By transmitting the information generated by the cookie about the use of the website to Adobe, setting ensures that IP address is anonymized before geo-localization und will be replaced by a generic IP address before storage. On behalf of the website provider, Adobe will use this information for the evaluation of your use of the website, compiling reports on website activity for website operators, and in order to provide other services relating to website activity and use of the Internet to the website provider. Adobe will not associate your IP address with any other data held by Adobe. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do, you may not be able to use the full functionality of the website. Furthermore, you can prevent Adobe’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

2 years


In addition, your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies.

Alternatively, you may follow the links below to clear, enable and manage cookies in your browser:

If you are using a smartphone, set your preferences through the “Settings” app of your smartphone and/or the browser(s) app(s). There are also software products available that can manage cookies for you. You can also use to accept or refuse each cookie used by us.

Share functionality

The share functionality will allow you to decide, on your own and sole discretion and freedom, whether you will like to share contents of this website with other persons of your choice (including through certain social networks to which you may be a member) and for the purposes of your choice. You are the sole responsible to ensure that the third party with whom you would share the contents is happy to receive the contents at hand through this functionality.

Pfizer does NOT collect any information related to your use of the share functionality.

The share functionality is provided by a third party named “AddThis” which will use your data according to its privacy policy (accessible at, that Pfizer neither supports nor endorses. One of the purposes of the data processing of AddThis is advertising and any user may opt-out to this advertising by the opt-out button provided by AddThis in the above-mentioned privacy policy at any time (including before using the share functionality).


Last updated: May 2017

© Pfizer Pharma GmbH, 2017

Terms and Conditions


Welcome to the ALK Testing website. This website belongs to Pfizer International Operations ("Pfizer"). The information provided on this site is intended for general information and education for healthcare professionals in Austria, Belgium & Luxemburg, Denmark, Finland, France, Germany, Greece, Ireland, Italy, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.

Please read and review these Terms of Use carefully before accessing or using this website. By accessing or using this site, you acknowledge that you have read, understood and agreed to these Terms of Use. If you do not agree to the Terms of Use, you may not access or use the website. Pfizer may alter these Terms of Use from time to time, so you should periodically check these Terms of Use as any changes will take effect as soon as they are posted to this website.

  1. Use of Website. Your access to and use of the information contained in the website is subject to these Terms of Use. You agree to act lawfully at all times in using and accessing this website and you will not do anything which damages, interferes with, disrupts access to, interrupts or impairs the functionality of this website or inhibits other users’ use and enjoyment of the site.
  2. Content. You agree that access to and use of this website and its contents is at your own risk. Pfizer may add, alter or delete materials from this website at any time at its discretion. Pfizer will use reasonable efforts to include accurate and up-to-date information on this website but gives no warranties, undertakings or representations of any kind as to its accuracy, currency, quality, completeness or fitness for purpose. Pfizer disclaims all warranties, express or implied to the fullest extent permitted by law. Neither Pfizer, its affiliates, nor any party involved in creating, producing or delivering this website shall be liable for any loss, damage or cost whatsoever, whether in contract, tort (including negligence) or otherwise arising from reliance on information contained in this website, access to, use of, or inability to use this website, or any errors or omissions in its content. This limitation includes any loss, damage or cost caused by any viruses that infect your computer equipment, software or data.
  3. Privacy. Pfizer respects the privacy of its website users. Please refer to our Privacy Policy, which explains users' rights and the basis on which we may use any personal data (including by using "cookies") that are disclosed to us via this website.
  4. Third Party Websites and Links. This website may contain links or references to other websites maintained by third parties over whom we have no control. Such links are provided merely as a convenience. Similarly, this website may be accessed from third party links over which Pfizer has no control. Pfizer makes no warranties, undertakings or representations of any kind as to the accuracy, currency, quality, completeness or fitness for purpose of any information contained in such websites and shall have no liability for any loss, damage or cost of any kind arising from such information. Inclusion of any third party link does not imply an endorsement or recommendation by Pfizer.
  5. Non-Confidential Information. Subject to our Privacy Policy, any communication or other material that you send to Pfizer through the internet or post on the website by electronic mail or otherwise, such as any questions, comments and suggestions, is and will be deemed to be non-confidential and Pfizer shall have no obligation of any kind with respect to it. Pfizer shall be free to use any ideas, concepts, know-how or techniques contained in these communications and materials for any purpose whatsoever, including but not limited to, developing, manufacturing and marketing products.
  6. Intellectual Property Rights. Pfizer owns all copyright, patents, database rights, trade marks, designs, know-how and confidential information (whether registered or not), and all other intellectual property rights existing in this website and its contents. The contents of this website may only be copied for non-commercial individual reference with all copyright or other proprietary notices retained, and thereafter may not be recopied, reproduced or otherwise redistributed. Except as expressly permitted above, you may not copy, display, download, distribute, modify, reproduce, republish or retransmit any information, text or documents contained in this website or any part of it in any electronic medium or in hard copy, or create any derivative work based on it, without Pfizer’s express written consent. In addition, the Pfizer name and logo are registered trademarks, and may not be used without Pfizer’s written permission. The misuse of Pfizer’s trademarks or any other materials is prohibited and may be in breach of copyright law, trademark law and/or other French laws. Please note that Pfizer actively and aggressively enforces its intellectual property rights to the fullest extent of the law.
  7. French Laws. These Terms of Use and your use of the website shall be governed by and construed in accordance with the laws of France. The French courts shall have exclusive jurisdiction over any disputes arising in connection with this website.
  8. Miscellaneous. To the extent that any provisions of these Terms of Use are held to be illegal, invalid or unenforceable, then such provisions shall be severed and deleted without affecting the enforceability of the remaining provisions.

Copyright © 2011 Pfizer International Operations. All rights reserved.

Contact Us


This educational resource is funded by Pfizer Oncology. Enquiries should be directed to:

Or telephone your local Pfizer office and ask to speak with the oncology medical information department.